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Research Study: Sensationalism And The CNN Malaysian Flight Story
People surveyed on debate.org, were asked if sensationalism in the media is always a bad thing? 67% answered yes, and 33% said no. Some of the complaints from the surveyed public said that the “news...
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Sample of a Marketing Communication’s Objetives- Sample
Template Setting objectives facilitates the coordination of the various groups working on the advertising or marketing campaign. Many problems can be avoided if all parties have written, approved...
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Research and Discussion of Legislative Lobbying for Net Neutrality That Has...
The FCC winning on net neutrality or as others like to call it the “open internet”, is the biggest victory for the public interest in the agency’s history, especially for vacating portions of previous...
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SEO Process Then and Now- Summary
By Mary | Senior Integrated Search Specialist Each website is unique in that each campaign is customized depending on the client’s objectives. Summary: Changes in the SEO ecosystem is far more than...
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Why teams go bad? Groupthink a team norm that contaminates teams
When a decision needs to be make by a team or group on of what paper to write, sometimes the best and most effective idea within the group is not implement and the reason of this being is because...
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What causes job satisfaction?
By Mary, For most people, is it pay or the work itself more important? Job satisfaction attempts to measure how employees feel about the organization’s expectations, rewards practices, values and the...
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2006 SEO Tools That Will Make Your Work Easier This Year
Definitely this new year there are going to be many analytics, reporting, and tracking tools available that can make accessing your reports fasters and efficiently. DashThis Board DashThis. This tool...
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Social networks that provide free training and certifications
Social networks that provide free training and certifications, so you can enhance your skills and or added an extra to your CV/ resume: learn social media and get certify...
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Hispanic Buying Power In the United States
Hispanic Buying Power is $1.7 billion!–Larger than the Gross Domestic Product of Mexico! The U.S. Hipanic Market buying power make it one of the top twenty economies in the world. What is exiting...
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SEO or Social Media Requirements explained: Requirements are not task activities
A very common mistake made when identifying project requirements is to begin listing the tasks/activities that will be done to implement the project. Requirements are the detailed specifications for...
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Global Digital Marketing: Compare the United States with other Coutries
This article discusses how culture influences marketing communication and consumer preferences. Compare the United States with other countries. Cultural differences can affect business relationships...
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New Client? A Quick Road Map To Get Your SEO and Social Marketing Campaign...
You have a new client, and it takes a while and a lot of research to design your marketing plan. Many SEOs or Digital Marketers begin by asking questions about goals, target markets, etc. Others go...
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What Is Integrated Internet Marketing?
What is Integrated Digital Marketing? Integrated Internet Marketing is an approach to creating a unified and seamless experience for consumers or users to interact with the brand/enterprise or...
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Understanding Intent & Concepts Themes (SEO Smart Keyword Research)
. . Understanding Intent & Concepts: Concepts explained: The easiest way to explain Intent is by reading a quote from Google’s own Senior Vice President Amit Singhal (former–he left Google this...
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Case Study: Dunkin’ Donuts Global Marketing Initiative – Thailand
Dunkin’ Donuts opened its business in Thailand in 1981. Currently it operates almost 130 outlets, serving more than 300,000 customers a week. The difference between a Dunkin’ Donuts restaurant in the...
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How To Identify a Milestone For Your SEO Project
Identifying Project Milestones A milestone is defined by the PMBOK Guide (5th Edition) as “a significant point or event in a project” (pg. 546). Typically, milestones signal the completion of a key...
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15 SEO Worse Enemies
You’ve landed a new client, and began developing your SEO stradegy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing...
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Personality Test and Methods for Evaluating Your SEO Team
What are the methods of performance evaluation? Performance evaluations are a collaborative endeavor coordinated between the various departments and HR. The evaluations are informed by the various...
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5 Examples on How to Set Up Your Social Media Goals with SMART
When a social media marketer begins to design an Strategic Social Marketing plan, many times there is not clear direction where to begin. A lot of time is lost in brain storming and asking questions...
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